{Interview} Why New 'Well Groomed' Blogger Darren Launched a Groom's Style Blog
There's a new blog serving up serious style, from a stylish groom's perspective. I recently reached out to Darren, author of the newly launched Well Groomed,The Guide to Tying the Windsor Knot, who describes his blog as "where men's style meets matrimony." I am loving his fresh perspective and sharp sense of style. Having launched Well Groomed earlier this month, Darren is already turning heads in the wedding world with is keen eye for wedding day details, from a stylish groom's perspective.
Here are a few screenshots:
Curious to learn more about the man behind the blog and his motivations for launching Well Groomed, I reached out to Darren with a few questions. Here's what the father of a two-year old and husband of eight years with a passion for fast cars had to say:
On what inspired him to begin groom blogging and his recent launch...
"My wife, Shauna Younge, is a dessert table designer and spends a lot of time looking at wedding sites for her blog, Sweet Tooth. She mentioned that in the blogosphere grooms are always an afterthought. The bride seems to get all of the attention and usually have a more unique look, while the grooms are all in similar black or grey suits and a solid colored tie.
We just launched on June 6th. We had an amazing reception around the blogosphere and the future is looking bright for W-G."
On his blogging design, platform and favorite plugins...
"I use a highly modified Blogger template along with LinkWithin, which helps guide readers through the blog by suggesting similar posts they might like to read. My wife Shauna designed it. She never ceases to amaze me. She is completely self taught, but you would never know it."
On his favorite blog post and ideal reader...
"I take great pride in providing original content in my “Style Board” and “The Look” posts. My favorite so far is “Mixed Tape Masterpiece” with rapper Swizz Beatz. I think the studded shoes are a great detail. These are Louboutins, which are expensive, but women splurge on their wedding shoes all the time so why shouldn't the guys?"
"I don't have an ideal reader, because I'm happy to welcome anyone to the blog who stops by for a visit. But, I do think there is a typical W-G reader. The style/design focus of the blog attracts fashion conscious, detail-oriented grooms and brides who are looking for inspiration for their grooms who may not be very involved in the planning process."
On his own involvement in planning his own wedding and his take on the future involvement of grooms in the wedding process...
"I would say planning for my wedding was a 60/40 split in my wife’s favor. Hey number may vary! Our wedding was small and intimate. I gave a lot of input about each detail, but my wife is very creative and talented so she took the reigns and designed our invites and favors."
On websites and blogs he visits daily...
"I’ve been into cars, motorcycles, and speed boats since I was a kid. My go-to blog is definitely Speedhunters. Even though they focus primarily on imports and I’m a domestic guy, I can still appreciate the journalism and photography. I usually focus more on design and style blogs than wedding ones, but I hit up the big ones regularly."
On life outside of blogging...
"My day job is as buyer for a Minnesota retailer. When I'm not at work or working on the blog, I’m racing cars or out with my family."
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Thanks for sharing Darren! All the best to you with the success of your blog. You've certainly addressed a gap in the wedding blog world and your content is awesome.
If you haven't already, pop on over to his blog for a peep and follow his updates on Twitter and Facebook. He also has great style boards on Pinterest.
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